Networking evokes mixed feelings in the professional world. Some find it exhilarating, while others find it an awkward or uncomfortable chore. Contrary to popular belief, networking is not an innate talent but a skill you can develop through practice. Research by the Harvard Business Review highlights the benefits of a robust professional network, including access to job opportunities, a broader knowledge base, enhanced innovation capacity, and accelerated career progression. A Canadian Professional Sales Association (CPSA) study revealed that 70% of job positions are obtained through networking. With the right strategy, networking can unlock new partnerships, collaborations, and job opportunities.

Although networking can be perceived as ingenuine, at the heart of effective networking is the human connection—forming meaningful relationships with people who share your passion. Such fulfilling connections open doors to collaborations and joint ventures based on shared interests and goals.  By connecting with diverse individuals, you access a wealth of information that can fuel personal growth and accelerate your career progression. On the personal side, cultivating professional relationships improves mental well-being and overall job satisfaction. Networking puts people at the center of your career, a pivotal tool for enhancing your professional and personal life. While building your network may seem daunting, practical efforts can make it a rewarding endeavor:

Start In Your Back Yard

Building your network starts with your existing relationships, including neighbors, friends, family, and acquaintances. Make a list of these connections and initiate conversations to explore how they might connect you to other intriguing individuals or experiences.

Lead With Authenticity

When shared interests drive networking, interactions become more genuine and enjoyable. A study by Tiziana Casciaro and Miguel Sousa Lobo from INSEAD highlights that meaningful relationships often stem from working on mutually dependent tasks. These connections, grounded in “task interdependence,” are profoundly satisfying and tend to last longer than superficial ones. Reflect on how your interests and ambitions align with those you want to connect with to cultivate meaningful relationships.

Do Your Research

Effective networking begins with thorough research. By immersing yourself in the work, industry trends, and connections of potential contacts, you can approach them with genuine and informed insights. This preparation makes your interactions more authentic and increases the chances of building meaningful relationships. This is particularly important in Canada, where 65 to 85 percent of job positions are never publicly advertised, a phenomenon known as the “hidden job market.” Networking, supported by solid research, is essential for uncovering these hidden opportunities and advancing your career.

Shift Your Mindset

Shifting your mindset can dramatically change your approach to networking. Psychological research differentiates between two motivational styles: “promotion” and “prevention.” People with a promotion focus see networking as an opportunity for growth and advancement, often achieving greater success. Conversely, those with a prevention mindset view it as a mere duty, negatively affecting their performance. To adopt a promotion mindset, try focusing on the potential benefits of networking opportunities, such as skill enhancement and knowledge expansion. This intentional mindset shift can transform a challenging task into a rewarding experience.

Focus On What You Can Bring To The Table

Networking isn’t just about what others can do for you—it’s about what you can offer them. Seek ways to support your network through advice or expertise sharing to foster balanced and mutually beneficial relationships. Allan Cohen and David Bradford, in their book Influence Without Authority, emphasize that people often undervalue the resources they possess. Beyond tangible assets like money or technical support, contributions such as gratitude and reputation enhancement are valuable. Networking becomes a selfless, fulfilling, and genuinely worthwhile activity by focusing on what you can contribute rather than gain.

Consider The Higher Goals.

Focus on higher goals to boost the impact and effectiveness of your networking efforts. Linking work-related activities to broader, altruistic goals can make them more engaging and transformative. This approach has been incredibly beneficial for leaders like Andrea Stairs, managing director of eBay Canada. Recognizing that increasing her visibility could promote the representation of women in business, she became more motivated to actively develop new connections. This strategic alignment with larger objectives advances personal careers and contributes to broader societal benefits. Networking transcends a mere business requirement; it’s an art that significantly impacts your career and personal life. In any industry, a strong network is vital for building authentic relationships that provide support, enhance visibility, and drive success. Cultivating a robust network boosts your professional trajectory and supports your personal and collective aspirations. Embrace authenticity, diversity, and mentorship in your networking efforts to enrich your connections and advance your career passionately.