Every person that starts a business has a story. The narrative illustrates who we are and why we do what we do. For nearly two decades, Jessie Fortin has shaped a career history driven by accepting new challenges and helping humans discover career paths that lead to their best life. After working for over ten years for a prominent company, she realized she could provide a more personalized and human approach to recruiting. So in 2015, Jessie launched Défis RH to help clients and candidates create meaningful change like she did in her life.
For the last eight years, Jessie and her team have built Défis RH into a company recognized for placing top-tier talent in leading Canadian businesses. Take it from owner Marie-Odile Lévesque, owner of Place & Forme, who has worked with Défis RH for over five years. She says, “Jessie is a passionate, proactive businesswoman that knows how to unite people and always be available to help.” Lévesque and Jessie first met when they worked at Randstad and have collaborated ever since. Both businesswomen feel that today’s current business client requires genuine collaboration and an empathetic approach. Défis RH’s “we” attitude lets companies and candidates know that all challenges are faced together.
Défis RH has assisted candidates all over the country who face employment challenges and secure meaningful jobs that offer valuable work-life balance. Mathieu Déziel, a recent candidate Défis RH helped place at ACCEO Solutions, learned first-hand what separates Défis RH from other recruiting companies. Jessie contacted him after a frustrating, arduous interview process with an organization that ultimately did not hire him. He found his experience with Défis RH both refreshing and rewarding because the company took the time to listen. “Working with Jessie is different than working with a headhunter because she prioritizes your needs and is on a mission to help you,” says Mathieu. You can read more about his story in the Candidate Success story below.
The Défis RH team is proud of its collaborations with companies and candidates and looks forward to the future. The new year brings a new logo, website, and newsletter. “It was time to revamp the Défis RH brand to reflect the company’s amazing evolution and communicate its true intentions forward,” says Jessie. Montreal-based digital marketing firm Tansley Inc. took the lead in developing the redesigned brand elements and the strategy to communicate the company’s brand narrative.
The new logo reflects how far Défis RH has come and its methodology to provide clients and candidates with exceptional human-focused recruiting services. The mark possesses a minimalist aesthetic anchored by a royal purple lowercase “r” embedded inside a baby blue lowercase “h.” The letter combination communicates how working with Défis RH leads to an exciting career path shift. The slight angles of the top and bottom of the “h” evoke a feeling of motion and create an entry point inside the arches of the “h” to depict future possibilities. The company name “Défis” anchors the logo with the angles of the “e,” “f,” “I,” and “s,” matching the tips of the “h” and “r” above. The mark is a refreshing take on recruiting that communicates why Défis RH’s methodology is distinct from its competition.
The new Défis RH website and newsletter extend the unique aesthetic and brand story. The website provides vital information about the company and its new service offerings. In addition, the bi-monthly newsletter delivers relevant news, valuable insights, and engaging success stories every other month. Défis RH believes that sharing its knowledge and values strengthens the company’s relationship with its clients, partners, and candidates. In addition, open communication gives the Défis RH team more opportunities to be vulnerable by sharing their knowledge, perspectives, and experiences.
Défis RH would not be where it is today without the support of its clients, candidates, and team members. Jessie is grateful that her team members and the recruiting community have embraced her recruiting methodology. It takes a collaborative effort from dedicated humans to build and design a company to achieve success. Jessie believes the essential element of Défis RH’s success is prioritizing a human approach and focusing on developing careers that lead to a more balanced and meaningful life.
Please contact Défis RH today if you are interested in learning more about our company, team, and human-focused approach.
